Tag Heuer Creates Unique Photography Art-Book

The photos will be used for creating photography art-book in a limited edition. The most famous and talented people from the world of Sports, Arts, and business came from over 20 countries, having contributed their time and creative resourcefulness.The TAG Heuer Company has continuously maintained close links to the field of professional motor sports and Grand Tourisme. To commemorate its legacy and provide support to children around the world, the brand has partnered with Save the Children, the independent charity for children fighting for the rights of children in more than 100 countries.TAG Heuer has initiated the "Dream Machines driven by Generous Hearts" project that started in the form of an one-of-a-kind photo exhibition and charity event that paid tribute to the very special relationship between famous men and women and the 'dream machines', the essence of Avant-Garde style, GT cars inspiring them.TAG Heuer has invited a group of men and women of different cultures to take part in the project. The participants posed alone as well as with the 'dream machines' giving power to their passion for driving.